Thursday, December 15, 2016

Coming Back to Life: The Electric Solution


You can't bring someone back from the dead but with the "Electric Solution" imported from America you can give a new lease of life to those who are dead in life. Just write to D.D. Hazra in Garden Reach.

The advertisement for the Electric Solution appeared on 31st August 1930 in the sixth issue of the Chuchura Barttabaha, or the Chuchura Post (?). If you weren't dead but felt dead you could try the tonic. It can cure anything starting from gonorrhea, erectile disfunction, neurasthania, piles and constipation among men. But it worked also on younger people, the elderly and even on women, who could be suffering from leucorrhoea, amenorrhoea and hysteria. It is priced at Rs. 1.50.

The science behind it has been proven by the renowned Dr. Petal of America, who has shown that there are three essential powers that operate in the human form: strength, virility and electric energy. If either of the three is lacking you can revive yourself by giving yourself a dose of this electric solution, which will instantly restore you to full and energetic function.

The Chuchura Bartabaha was founded by one Dinananath Mukhopadhyay. This Dinanath may be the same as the one who wrote Zamindari Bigyan (1866), a notoriously detailed manual for the zamindars of Bengal (particularly of the Hugli district), who might be struggling to keep their underlings and accounts under their control. For interested zamindars, the book is available at archive.org.

This rare newspaper has been digitized by the Centre for Studies in Social Sciences and may be found at: http://crossasia-repository.ub.uni-heidelberg.de/1610/.

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